As part of our ongoing partnership with Òr, the Skye-based brand founded by Jennifer Pearson, we collaborated with Caroline McQuistin to amplify their digital presence. Caroline, a Scottish influencer with a combined following of over 382,000 followers across Instagram, TikTok, and YouTube, was a natural fit for Òr’s ethos of celebrating creativity and craftsmanship.

Her authentic storytelling and strong audience connection helped drive a 109% spike in online sessions compared to the previous month, alongside a 93% increase in sales. This campaign underscores the success of Òr’s evolving marketing strategy, which is designed to create meaningful connections with customers and support the growth.