The Power of The Pinfluencer

If you're ready to be discovered by new customers online, you're in the right place. In this article, we will dive headfirst into the warm waters of Pinterest influencers and why I believe brands of all sizes should harness their potential.

The Rise of The Pinfluencers

For those of you unfamiliar with the platform, Pinterest is a visual discovery engine, boasting over 400 million monthly active users globally. Wow! Unlike other social media platforms, where users primarily share updates and interact with friends, Pinterest users come to discover ideas, products, and inspiration. Think of it as a pretty version of Google! From home decor and fashion to recipes and travel destinations, Pinterest serves as a virtual pinboard for users to collect and organise content based on their interests.

At the forefront of Pinterest's ecosystem are influencers. Pinterest influencers play a pivotal role in shaping trends, influencing purchase decisions, and driving traffic to brands' websites.

Why You Should Embrace Pinterest

For SMEs with limited marketing budgets and resources, Pinterest can offer you a cost-effective and targeted approach to reach potential customers. Unlike traditional advertising channels that require hefty investments, Pinterest allows brands to organically connect with users actively seeking inspiration and ideas related to their products or services. But, why is Pinterest better than other social platforms:

Searchability

Pinterest's robust search functionality allows users to discover content tailored to their interests through keywords and phrases. Meaning you can optimise your content for search, ensuring it surfaces to users actively seeking relevant information. By collaborating with influencers who understand Pinterest's search algorithms, you can increase your visibility and attract organic traffic from users with high purchase intent (the best kind of users)

High Intent Audience

As i mentioned - they really are the best kind of users. Pinterest users are often in a discovery mindset, actively searching for inspiration and planning future purchases. By partnering with Pinterest influencers whose content aligns with your offerings, you can tap into a highly engaged audience with a genuine interest in your niche.

Increased Visibility

Collaborating with influencers enables you to amplify your brand's visibility on the platform and drive traffic to your own Pinterest boards and website.

Evergreen Content

Unlike Instagram's time-based algorithm, Pinterest's content is evergreen, meaning your content remains indefinitely discoverable for potential clients.

So, if you're ready to place your products directly in front of the millions of Pinterest users searching for products like yours every day, we're here to make this a reality for you. Get in touch.